The Heart O’ Texas Fair & Rodeo, a 501(c)(3) non-profit organization, is fulfilling our mission to produce events for education, entertainment, and agricultural experiences at our premier multi-use facility while giving back through youth scholarships and having a positive economic impact on Central Texas.
Over the past 70 years, the Fair & Rodeo has offered Central Texas a place to come and support the community while enjoying the sights, sounds and smells that make the Heart O’ Texas Fair & Rodeo what it is! Heart O’ Texas Fair & Rodeo, is proud to have an economic impact of over $70 million annually!